Philip Kotler
- Born:
- May 27, 1931, Chicago, Illinois, USA
- Nationality:
- American
- Profession(s):
- Marketing Professor, Author, Consultant
Early Life and Education
- Graduated with a Master's degree in Economics from the University of Chicago.
- Earned a Ph.D. in Economics from the Massachusetts Institute of Technology (MIT).
- Postdoctoral work in mathematics at Harvard University and behavioral science at the University of Chicago.
Career and Major Achievements
- Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University.
- Widely regarded as one of the world's leading marketing experts.
- Consulted with major corporations including IBM, General Electric, AT&T, and Bank of America.
- Pioneer in advocating social marketing and the importance of ethical considerations in marketing practices.
Notable Works
- Marketing Management: A widely used textbook that has been translated into dozens of languages.
- Principles of Marketing: Another influential textbook, often used in introductory marketing courses.
- Authored numerous other books and articles on marketing strategy, social marketing, and tourism marketing.
Legacy and Impact
Philip Kotler's work has had a profound impact on the field of marketing, shaping its theory and practice for decades. He emphasized the importance of understanding customer needs and creating value, while also promoting ethical and socially responsible marketing. His textbooks have educated generations of marketers worldwide. Discussions on kepuasan konsumen menurut philip kotler biography often highlight his customer-centric approach.